Premium: The Book
Estimated release date: July 15, 2018
Potter Stewart became famous when he used the following sentence to define a word: "I know it when I see it." While such language might be fine in the world of law, it has no place in the world of business.
When your business is on the line, you'll need to know exactly what you mean.
This book will answer the question What makes a product premium?
What allows some firms to charge more than others?
This book will explore those questions and more.
It's a framework that you can use to change the way you design, build and distribute your product in order to maximize its pricing power and status.
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