You're making plenty of sales, but not seeing much profit - You can't just sell at a loss and hope to make it up on volume. You need a plan.
You can't explain how you selected your prices - Your prices should come from an analysis of your goals, your competition, your customers and your product.
You can't articulate what your customers value most - If you can't optimize for value delivered, you'll always be leaving money on the table.
You copied a competitor's pricing - Are you selling the exact same product as your competitors? Are your business goals the same too? How about your reputation? Even if your competitors are similar to you, there's a good chance that they didn't put much thought into their own pricing strategies.
What I Do
I'll help you earn more money doing what you already do.
I'll help you change what you do and make your profits soar.
Decommoditization Assistance -
I'll help you differentiate yourself from the competition.
My upcoming book Premium is dedicated
to the topic.
- I'll show you which product features need to be prioritized over the rest.
- I'll investigate your offerings and produce a playbook for you to improve your revenue models and business strategy.
My pricing manifesto outlines my philosophy, but I bet I can
predict some of your problems without even meeting you.
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July 2018 - Beating competitors with price cuts I'm a manager at a small company. My firm's competition has been getting fiercer every year, so we've been forced to start cutting corners on quality just to compete. How do we know when we've reached a price that's low enough so that we can stop trying to cut...