A consulting company specializing in software economics and pricing.
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Pricing and Monetization Strategy for Software Firms

How much should I charge for my software? Setting a price is incredibly complex. This book explains software pricing in everyday terms.
Published by: TapRun, LLC
Edition: PDF (No DRM)
Available in Ebook

Monetization strategy to improve your business

Pricing is the most powerful strategic lever that any company will ever find. More effective pricing will yield higher profits, better customers, and improved cash flow.

Better pricing replaces hard work

You were told that the path to profitability required hard work, increased functionality, improved quality and strong customer outreach. It's all a lie. Fixing your product's pricing and positioning is the fastest, most surefire way to earn greater profits.

Even if you understand that pricing is important, it can be difficult to get right. Just take a peek at some common software pricing mistakes.

Pricing is versatile

Pricing isn't just a means to maximize your profitability or cash flow. Pricing can be wielded as a strategic tool to weaken your competitors, enter new markets and even change customer perceptions.

You can even change your revenue model to reduce your risk.

Pricing is hard

Do phrases like decoy pricing, Veblen good and free rider mean nothing to you? You can read their definitions in my pricing glossary, but if those words seem mysterious, you probably need my help.

I'm not just your run-of-the-mill marketing consultant. I'm a software pricing specialist. I literally wrote the book on software pricing and will apply economic analysis to help you reach your business goals.

The monetization process

Pricing Process by TapRun, LLC

Clues that your pricing model is broken

How can you help my business?

Although each engagement is tailored to my client's needs, my offerings generally entail one or more of the following:

Can you really help?

TapRun, LLC has been in business since 2014!

I hold a master's degree in business administration (MBA), another master's degree in software engineering and a PMI project management certification (PMP). I have helped companies large (Fortune 500) and small with everything from request for proposals to customized training.

Just answer these 10 yes/no questions and instantly receive a free customized report on how you can improve your business. Neither email address nor credit card is required.

We're here to improve your monetization strategy

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