A Pricing Apology to My Readers

Wednesday, April 1, 2015

Readers, I owe you an apology.

Having performed significant research into the field of pricing, spoken to business owners and analyzed historical trends, I can say without a doubt that pricing does not matter. The approach of analyzing a market to select an optimal pricing strategy is not only a difficult undertaking, but is very harmful that any business foolish enough to attempt it.

Thus, it is with great pleasure that I announce the preliminary title of my next book - Lessons From Lenin: A Guide to Pricing in the Post-Capitalist Era. This great work will only be provided to those selected to serve on an executive committee. That said, I will mention the three main points of the book:

• Price should be an expression of "true" worth, as defined by a central authority.
• Prices should never, ever be changed, because there is never a reason to mess with perfection.
• The benefit provided by a product should not be made explicit.

I'm very excited to usher in this new era of economic understanding on this day, the first of April.

Oh, and before you take these rules into account, please buy a copy of my book on software pricing.