Video Teardown: Berkshire Hathaway

Thursday, May 7, 2015


This article is part of a series of pricing teardowns for companies and their products. I have no private information about their profitability, no knowledge of their business goals and (possibly) no particular background in their industries. I intentionally avoid performing research on what others have said as well as writing in the companies' blog posts and twitter feeds. I do this so as to ensure that my evaluation is based entirely upon their websites. As such, this analysis may contain invalid assumptions and plenty of guesswork. Fortunately, this makes the resulting analysis much more fun.

Order a teardown for your product or for a competitor's.

Berkshire Hathaway is a multi-billion dollar firm with a reputation for having a no-nonsense management team. So why does this company have such a poorly designed website? Does it harm their marketing pitch, or is it somehow irrelevant?

Find out in the latest installment of our ongoing website marketing critiques.