Why is your product just seen as one among thousands?
Why can't you be perceived as a premium vendor?
Learn what it takes for your offerings to stand out and be seen as a premium offering.
Follow along as an economist travels to failing businesses and revitalizes them by tweaking pricing strategies.
Releasing some software? Not sure what to charge?
This book will teach you what you need to know in order to evaluate your product, analyze your potential customers and (most importantly) figure out what to charge.
Jim Wells has been put in charge of the biggest project of his life.
His mission? Discover the many reasons why his company's proposals are getting rejected.