TapRun, LLC
A consulting company specializing in monetization & pricing
2070 Homewood Blvd
Delray Beach

Software Pricing Blog: Page 49

I'm going to dispense with my usual diatribe on features vs. benefits. It's been done to death - both on my blog and elsewhere on the internet. Let's spend some time just focusing on feature selection. A Generic Feature Set Here's a Venn diagram that...
I've always believed that two traits have held me back in life: a penchant for honesty and an ever present desire for a clean conscience. That said, I'm not one of those people who doesn't understand how the world works. I've written about techniques for scamming honest folks out of their...

Priced To Spell

May 15, 2017 by Adam Juda
Here's a pricing tip: when selling a six-figure product, it's important to build a sense of confidence on the part of buyers. Misspellings in product descriptions tend to reduce buyer confidence. Looking for a...
I think it's important for a grown man to admit when he was wrong. A while ago, I stood up and defiantly predicted the demise of a new Google service. It would be patently unfair of me not to revisit my analysis, now that two years have passed. Let's dive into the details. Google...

The Missing Option on Every Pricing Page

April 15, 2017 by Adam Juda
I've analyzed hundreds of pricing pages and have noted dozens of common errors. The single most egregious mistake can be seen in the image below. While some would argue that the image is not an example of a true pricing page (because the prices are listed in units of attention and not dollars), let's leave that issue for another...
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