TapRun Consulting

Pricing & Monetization Blog: Page 28

It seems like product samples are everywhere these days: When you walk through a mall's food court, you're inundated with samples of food. When you sit down at a movie theater, you're subjected to a handful of trailers (movie samples). When you visit paywalled websites, you're presented with... [read more]
I recently listened to a consultant speak about Peter van Westendorp's price sensitivity meter. Although the presenter listed all sorts of facts about it, he missed the most important one of all: the van Westendorp price sensitivity meter is so unreliable that it will prove deadly to just about any businesses foolish enough to rely upon... [read more]
Introduction and a Disclaimer I like listening to conspiracy theories as much as the next guy - and the next guy seems to really like them, considering that the show Ancient Aliens enjoys higher ratings than... [read more]
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