TapRun Consulting

Pricing & Monetization Blog: Page 28

Relatively few people have taken the time to read both Karl Marx's The Communist Manifesto and Adam Smith's The Wealth of Nations. This isn't surprising. Neither is particularly light reading, and each... [read more]
It seems like product samples are everywhere these days: When you walk through a mall's food court, you're inundated with samples of food. When you sit down at a movie theater, you're subjected to a handful of trailers (movie samples). When you visit paywalled websites, you're presented with... [read more]
I recently listened to a consultant speak about Peter van Westendorp's price sensitivity meter. Although the presenter listed all sorts of facts about it, he missed the most important one of all: the van Westendorp price sensitivity meter is so unreliable that it will prove deadly to just about any businesses foolish enough to rely upon... [read more]
Introduction and a Disclaimer I like listening to conspiracy theories as much as the next guy - and the next guy seems to really like them, considering that the show Ancient Aliens enjoys higher ratings than... [read more]
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