TapRun Consulting

Software Pricing Blog: Page 27

What's the best way to prepare for pitches to clients? If your answer wasn't "battlecards," you might want to read up on the topic. Battlecards are one of the most powerful tools for preparing to pitch. If you don't know them inside and out, you owe it to yourself to read The Guide to... [read more]
Have you heard about productized services? Do you want to know what all the fuss is about and how you can build your own? Take a look at my newly released guide to productized... [read more]
Introduction Every company approaches the world of pricing in its own way. The correctness of methods employed, the quantity of data interpreted, and the business objectives targeted can differ greatly from one vendor to the next. As a result, it should be of little wonder that some firms achieve great successes via pricing, while... [read more]
It all started with a question A couple of weeks ago, I wrote about one entrepreneur's failed attempt at specialization. Although she made a strategic misstep in her approach, the general consensus in the business world is that specialization is key to building highly-successful... [read more]
I recently walked out of a presentation. I tried to be respectful, but the speaker kept using a phrase that just wasn't appropriate for polite conversation. The offending phrase? It was what the market will bear. Do yourself a favor and remove this nasty idiom from your lexicon and make certain to excuse yourself from the presence... [read more]
There's one word that appears over and over on my blog: commodity. I always thought its definition was clear, but now I'm not so sure. Let's take a look at some of the ways that it is both used and misused. Like most economists, when I use the word commodity, I'm referring to a product that is so... [read more]
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