TapRun Consulting

Pricing & Monetization Blog

Be a Price Maker not a Price Taker


December 11, 2017 by Adam Juda
What's a price taker? A price taker is a business that has minimal pricing power. In other words, it is forced to provide whatever offerings a customer demands at whatever the going rate happens to be. This is in contrast to a price maker who sets his rates... [read more]
Pricing Hits the Mainstream Press! If you like video games, you've almost certainly heard about the kerfuffle over Electronic Arts' monetization strategy for Star Wars: Battlefront II. As it turns out, unlocking all of the game's features will... [read more]

A Method for Understanding Pricing Power


November 14, 2017 by Adam Juda
I've created a new framework for analyzing firms' pricing power. If you'd like to learn more, please read the description of the DUMB pricing power framework. Comments and suggestions will be warmly... [read more]

How I Made $0 (and So Can You)


November 6, 2017 by Adam Juda
Let me know if you've heard this story: A brilliant inventor comes up with an idea, spends a weekend putting it on the web, and now runs a multi-billion dollar empire. Ever since the launch of the million dollar homepage, we've... [read more]