I'm Adam Juda, an expert in pricing strategy.

Would you like to learn about pricing?

• Economics for Non-Economists
• Automated Strategy Advice
• Pricing Maturity Model
• The Pricing Manifesto

Or read some reference materials?

• Pricing Methods
• Revenue Models
• Licensing Methods
• Common Mistakes

Or peruse my writings?

• Recently in the Pricing Newsletter
  • Lowering Prices because of Covid-19
  • Market Rates in Low-Cost Areas
  • Responding to Price-Sensitive Customers
• Recently in the Pricing Blog
  • A Framework for Evaluating Potential Offerings
  • Why aren't you selling insurance?
  • Your Next Big Thing Shouldn't Be Your Next Big Thing

Or buy one of my books?