Clues that Your Pricing Strategy Is Costing You
You're making plenty of sales, but not seeing much profit
Competing on price is almost always a losing proposition.You can't explain how you selected your prices
Your ideal pricing methods, revenue models, and licensing approaches depend upon your goals, your competitors, your customers, and your product.You can't articulate what customers value most
If you don't progress through each stage of the pricing maturity model, you'll always leave money on the table.You copied a competitor's pricing
Your business isn't a duplicate of your competitor's, so why would you copy your competitor's prices?
