TapRun Consulting

I help software firms price, position, and profit.

Guide to
Pricing Methods
Guide to
Revenue Models
Guide to
Software Licenses

Clues that your pricing strategy is costing you

What I do

Pricing Tactics
I'll help you earn more money doing what you already do.
Monetization Strategy
I'll help you change what you do and make your profits soar.

Services I offer

Books I have written

Cover for The Software Pricing Handbook Cover for Strategic Pricing: The Novel Cover for Premium

Degrees I have earned

MBA
Master's degree in business administration
MSE
Master's degree in software engineering

Contact me