We increase profits via pricing strategy.

Our Favorite Questions

What should you charge?

How can you earn more?

You're making plenty of sales, but you're not seeing much profit

Competing on price is almost always a losing proposition.
You can't explain how you selected your prices

Your ideal pricing methods, revenue models, and licensing approaches depend upon your goals, your competitors, your customers, and your product.
You can't articulate what customers value most

If you don't progress through each stage of the pricing maturity model, you'll always be leaving money on the table.
You copied a competitor's pricing

Your business isn't a duplicate of your competitor's, so why would you copy your competitor's prices?

A fast, no-frills video analysis

Ask us anything about pricing strategy

Improve your profits while adding predictability to your business

Decommoditization Assistance

Get help separating yourself from the competition. Our book Premium is dedicated to the topic.
Pricing Power Guidance

Learn how to earn higher rates and prices for your offerings.
Product Roadmapping

Find out which features need to be prioritized over the rest.
Strategy Analysis

Receive a formal playbook for improving your pricing models and business strategy. Our pricing manifesto outlines much of our philosophy, but we can probably predict a handful of potential improvements without even meeting you.

Fully Available

Available

Limited Availability

Booked Solid

Product Samples: Cost-Free for Shoppers, Not Risk-Free for Vendors
It seems like product samples are everywhere these days: When you walk through a mall's food court, you're inundated with samples of food. When you sit down at a movie theater,...
The van Westendorp Price Sensitivity Meter Is Useless
I recently listened to a consultant speak about Peter van Westendorp's price sensitivity meter. Although the presenter listed all sorts of facts about it, he missed the most important one of all:...
Amazon and a Pricing Power Conspiracy Theory
Introduction and a Disclaimer I like listening to conspiracy theories as much as the next guy - and the next guy seems to really like them, considering that...

December 2018 - Dealing with an Underbid on a Value-Priced Contract
I've been hearing about value-based pricing for a while, so I jumped in and sold my very first value-priced service offering. Unfortunately, the project is taking a lot longer than I had expected. What can I do to get out of this with my sanity (and my bank account)...
November 2018 - Matching a Competitor's Price Increases
My company offers a service to people in a small geographic area. A close rival recently raised its prices and seems to be doing well. Does that mean that I should raise my prices...
October 2018 - Pricing without Clear Requirements
A company wants me to write some custom software. It's eager to get started, but there is a lot of uncertainty about its requirements. How can I quote a price when I don't understand the company's...