You're making plenty of sales, but not seeing much profit - You can't just sell at a loss and hope to make it up on volume. You need a plan.
You can't explain how you selected your prices - Your prices should come from an analysis of your goals, your competition, your customers and your product.
You can't articulate what your customers value most - If you can't optimize for value delivered, you'll always be leaving money on the table.
You copied a competitor's pricing - Are you selling the exact same product as your competitors? Are your business goals the same too? How about your reputation? Even if your competitors are similar to you, there's a good chance that they didn't put much thought into their own pricing strategies.
What I Do
♞
Pricing Tactics
I'll help you earn more money doing what you already do.
♚
Monetization Strategy
I'll help you change what you do and make your profits soar.
Custom Services
Decommoditization Assistance -
I'll help you differentiate yourself from the competition.
My upcoming book Premium is dedicated
to the topic.
Product Roadmapping
- I'll show you which product features need to be prioritized over the rest.
Strategy Analysis
- I'll investigate your offerings and produce a playbook for you to improve your revenue models and business strategy.
My pricing manifesto outlines my philosophy, but I bet I can
predict some of your problems without even meeting you.
Sometimes Metered Pricing Isn't Good Enough People who aren't students of economics seem to love one pricing method above all others: metered pricing. Under that system, prices are based upon usage. The more of a product that a customer...
September 2018 - Margins, Strategies, and Profits I started working for a new business and noticed that some of our products have much higher margins than others. I've argued that we should get rid of the low margin items and focus on the high margin ones. My bosses disagree. Which of us is...
August 2018 - Price Tiering for T-Shirts I really like the idea of good, better, best pricing. I think it makes sense, but I don't know how to apply it to my products. How can I use it for...
July 2018 - Beating Competitors with Price Cuts I'm a manager at a small company. My firm's competition has been getting fiercer every year, so we've been forced to start cutting corners on quality just to compete. How do we know when we've reached a price that's low enough so that we can stop trying to cut...
