I help software firms price,
position, and profit.
Clues that your pricing strategy is costing you
You're making plenty of sales, but not seeing much profit - You can't just sell at a loss and hope to make it up on volume. You need a plan.
You can't explain how you selected your prices - Your prices should come from an analysis of your goals, your competition, your customers and your product.
You can't articulate what your customers value most - If you can't optimize for value delivered, you'll always be leaving money on the table.
You copied a competitor's pricing - Are you selling the exact same product as your competitors? Are your business goals the same too? How about your reputation? Even if your competitors are similar to you, there's a good chance that they didn't put much thought into their own pricing strategies.
What I do
I'll help you earn more money doing what you already do.
I'll help you change what you do and make your profits soar.
Services I offer
Decommoditization Assistance -
I'll help you differenciate yourself from the competition.
My upcoming book Premium is dedicated
to the topic.
Pricing Page Review
- I'll tell you how you can update your pricing page and strategy to earn greater profits.
Here's a small example of a pricing page teardown.
- I'll investigate your offerings and produce a playbook for you to improve your revenue models and business strategy.
My pricing manifesto outlines my philosophy.
- I'll show you which product features need to be prioritized over the rest.