Price, Position, Profit

Clues that Your Pricing Strategy Is Costing You

• You're making plenty of sales, but not seeing much profit - You can't just sell at a loss and hope to make it up on volume. You need a plan.
• You can't explain how you selected your prices - Your prices should come from an analysis of your goals, your competition, your customers and your product.
• You can't articulate what your customers value most - If you can't optimize for value delivered, you'll always be leaving money on the table.
• You copied a competitor's pricing - Are you selling the exact same product as your competitors? Are your business goals the same too? How about your reputation? Even if your competitors are similar to you, there's a good chance that they didn't put much thought into their own pricing strategies.

Custom Services

• Decommoditization Assistance - I'll help you differentiate yourself from the competition. My upcoming book Premium is dedicated to the topic.
• Pricing Power Guidance - I'll teach you how to increase your ability to earn higher rates and prices.
• Product Roadmapping - I'll show you which product features need to be prioritized over the rest.
• Strategy Analysis - I'll investigate your offerings and produce a playbook for you to improve your revenue models and business strategy. My pricing manifesto outlines my philosophy, but I bet I can predict some of your problems without even meeting you.

Prepackaged Services

• Pricing Page Teardown - What you don't know could be costing you - literally
• 1 Hour Consultation - Ask me anything about pricing & strategy
• Productization Coaching - Make your service more profitable & your income more predictable