I'm Adam Juda, and I help software companies package, position, and price their work

Would you like to learn about pricing?

• Economics for Non-Economists (free video course)
• The DUMB Model of Pricing Power
• Pricing Maturity Model
• The Pricing Manifesto

Or read my latest writing?

• Recently in the Pricing Newsletter
  • Pricing a Depreciating Asset
  • Dealing with a Monopsonist
  • Corkage Fees Are Weird
• Recently in the Pricing Blog
  • How I'd Improve Walmart's Curbside Pricing Page
  • A Framework for Evaluating Potential Offerings
  • Why Aren't You Selling Insurance?

Or receive some free advice?

• Business Strategy Robot

Or buy one of my books?

• Premium: The Missing Framework
• Strategic Pricing: The Novel
• The Software Pricing Handbook
• The Proposal: A Business Novel

Or request a consultation?

• Contact Me