Clues that Your Pricing Strategy Is Costing You
You're making plenty of sales, but not seeing much profitCompeting on price is almost always a losing proposition.
You can't explain how you selected your prices
You can't articulate what customers value mostIf you don't progress through each stage of the pricing maturity model, you'll always leave money on the table.
You copied a competitor's pricingYour business isn't a duplicate of your competitor's, so why would you copy your competitor's prices?