What is TapRun Consulting?
Many business owners and managers don't realize one of the most important levers on their strategic positioning and profitability: pricing.
- Since 2014, we've been focused specifically on pricing strategy and tactics.
- Although better pricing can improve almost any business, we specialize in the fields of software, intellectual property, and services.
- We take pricing seriously. It's not just a topic we've studied and written about for years, but it's something that we live and breathe.
Have a look at our pricing manifesto to understand our unique philosophy.
Who is Adam Juda?
Oscar Wilde once remarked that a cynic was a man who knows the price of everything and the value of nothing.
The company's principal, Adam Juda, is a man who knows the price of everything, its value and the methods by which companies can increase both.
- Adam has written a number of books on various aspects of pricing.
- Adam holds masters' degrees in business administration and software engineering.
- Adam has worked with companies from Fortune 500 all the way down to one-man firms.
How can I learn more?
You can contact Adam Juda with any questions, speaking, or consulting opportunities via the convenient contact page.
If you're not quite ready for that, that's fine too. You can also sign up for our free email course on pricing and monthly Q&A session.