Video Teardown: Google Fi

Wednesday, April 22, 2015


This article is part of a series of pricing teardowns for companies and their products. I have no private information about their profitability, no knowledge of their business goals and (possibly) no particular background in their industries. I intentionally avoid performing research on what others have said as well as writing in the companies' blog posts and twitter feeds. I do this so as to ensure that my evaluation is based entirely upon their websites. As such, this analysis may contain invalid assumptions and plenty of guesswork. Fortunately, this makes the resulting analysis much more fun.

Order a teardown for your product or for a competitor's.

In today's teardown, we're going to look at Google's newest product: Google Fi. Watch the teardown to find out what we can learn from this multi-billion dollar behemoth's marketing team.