Video Teardown: LessAccountng
Tuesday, July 28, 2015
This article is part of a series of pricing teardowns for companies and their products. I have no private information about their profitability, no knowledge of their business goals and (possibly) no particular background in their industries. I intentionally avoid performing research on what others have said as well as writing in the companies' blog posts and twitter feeds. I do this so as to ensure that my evaluation is based entirely upon their websites. As such, this analysis may contain invalid assumptions and plenty of guesswork. Fortunately, this makes the resulting analysis much more fun.
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In today's teardown, we'll be looking at the pricing of the popular SAAS LessAccounting. We'll see how the product is positioned and then come up with some actionable steps that we think could earn its producers higher levels of profit.