Video Teardown: WeWork
Thursday, April 30, 2015
This article is part of a series of pricing teardowns for companies and their products. I have no private information about their profitability, no knowledge of their business goals and (possibly) no particular background in their industries. I intentionally avoid performing research on what others have said as well as writing in the companies' blog posts and twitter feeds. I do this so as to ensure that my evaluation is based entirely upon their websites. As such, this analysis may contain invalid assumptions and plenty of guesswork. Fortunately, this makes the resulting analysis much more fun.
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WeWork is a famous coworking company with offices across the world. While none can deny its increasing popularity, little has been said of its website.
Does the website connect with the populace? How has the business segmented its potential customers?
Learn all this and more in this exciting video critique of WeWork's website.