Customer Churn Rate Calculator

Answers the Question

How often do customers quit?

Calculator for Customer Churn Rate


What Is the Customer Churn Rate?

Customer churn measures the change in a firm's customer base over a period of time (often months, quarters, or years).

A simple count of how many customers have quit is often insufficient for decision-making purposes. That is because it can be difficult to understand its meaning as a company grows or compare it against the values from other firms. For this reason, it is usually expressed as a faction of the customers who have quit.

Although many will record customer churn as a statement of what has already happened, astute managers will often attempt to estimate the churn that their firms are likely to experience in the future. The better they are able to predict, the better they able to attempt to improve their situations.

Why Is it Important?

Formula(s) to Calculate Customer Churn Rate

Common Mistakes

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