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Strategic Pricing: The Novel

The only writing on strategic pricing that isn't a dry business textbook

This a novel, complete with a kidnapping, government corruption and even a chance for human redemption.

Follow along as a trained economist takes control of a failing mall.

All too often, desperate business owners believe that the answers to every problem are longer hours and more effort. It just isn't true. The best answer is often to apply strategic pricing. That said, the proper pricing strategy must be selected with great care. Different methods are required in different situations.

This book is based upon the experiences of real life economist Adam Juda, owner of a consultancy focused on pricing and monetization strategies for businesses. It's a conceptual tour of the world of pricing. You'll not only see concepts presented, but learn to recognize specific situations for which each makes the most sense.

No math required!

Book cover for Strategic Pricing: The Novel
DRM-Free Version
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Kindle Version
Buy on Amazon.com - $9.99