Premium: The Book

Estimated release date: October 31, 2018

Justice Potter Stewart became famous when he said the following with respect to a word's definition: "I know it when I see it."

While such language might be fine in the world of law, it has no place in the world of business.

Vendors can't just produce a "good" product and hope for the best. They need to understand what they're attempting to accomplish before they begin the product development process.

This book will answer the question What makes a product premium?

This book presents a framework that can be used to change the way products and services are designed, built, and distributed in order to maximize its long-term pricing power and status.

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