Competing on price doesn't work

Fortunately there's a better way

You've noticed that business is getting tough out there, right?

The standard advice is to keep working harder, cutting your costs, and dropping your offerings' quality.

At best, this will only delay the inevitable, but what other choices do you have?

What if there were a way to earn what you're worth?

Think about premium brands like Rolex, Coca-Cola, and Apple. Do you think that they're constantly worried about low-priced competition? Do you think they're stuck in a vicious cycle of cutting prices and quality?

Of course not!

They've found a better way - and you can do likewise.

Just imagine, what would it be like if...

Premium: The Missing Framework

My name is Adam Juda, and I spent years studying what separates products that stand apart from the rest.

After earning a degree in economics and an MBA, I made a startling discovery.

I learned that premium products aren't just better versions of normal products, they're fundamentally different.

More surprisingly, their differences aren't random. Even across sectors - from calculators, to automobiles, and even national security forces, the most valued offerings share many of the same traits with each other. You may not realize it, but every time you see a new product, consider a new service or even meet a new person, you look for these characteristics subconsciously.

You can't help it.

It's wired into your brain.

Amazingly, no one ever stopped to file these details into a single framework.

Maybe doing so seemed too difficult, maybe no one could figure out how to organize the information, maybe the knowledge was too valuable to release to the world.

Well, I did it. I wrote Premium and spent years testing it against companies of all sizes. From pizza shops to software development houses, I tweaked and tested my conclusions against every business I came across.

Premium was built from the ground up to help business leaders take action and create premium offerings.

If you're sick of struggling against countless competitors, if you're getting tired of the race to the bottom, and if you're ready to make a change, invest in a copy today.

Book cover for Premium: The Missing Framework
DRM-Free Version
Buy on - $40.00