by Adam Juda on Thursday, November 27, 2014
In order to beat the Black Friday rush, I'm putting my book on sale for the next 24 hours.
Now, I've often stated that competing on price can be a bad idea. Providing discounts can be equally dangerous. If you do it too often (Six to Start, I'm looking at you!), you'll train your customers to only buy when you provide discounts. You'll be teaching them to be cheapskates and lowering your bottom line in the process.
Nevertheless, I want to give back to the community. I want a big sale. I want to see some numbers.
So, for today only, I'm running the first-of-its-kind sale for my software pricing book. Buy now and receive 0% off. That's right. Zero percent. No coupon required - the discount will be taken off automatically.
Sure, it might not be a huge price cut, but really - the book is already priced perfectly. Can you afford not to understand how to price your products and services? Perhaps you should buy a second copy just in case. Or maybe a third! In any case, don't forget to get a copy of the best book on software pricing there is. You'll be glad you did!