TapRun Consulting

Next Time I'm Charging Less

Next Time I'm Charging Less   ⋅   TapRun Consulting A consulting company specializing in monetization & pricing TapRun logo

As the author of Charge Like a Rhino: The Software Pricing Handbook, a lot of people have been asking me questions about how to price their products (software or otherwise).

Needless to say, everyone was aghast when I announced that my next book would be priced significantly lower than my first.

Was this an admission of failure? A testament to the need to compete via low pricing?

Certainly not! It's but an admission that a product's price is dependent upon many factors.

My next book (focused on public speaking) will be very different from my first, so it is of no surprise that its pricing structure will be different.

Here are a few reasons why:

In the meantime, you're welcome to check out my first book Charge Like a Rhino: The Software Pricing Handbook.

As always, feel free to sign up for my very low-volume mailing list to get updates on all my upcoming works.

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