Selected Recent Presentations

• Let's Talk Pricing

  Delivered at The Digital Marketers of Palm Beach (Palm Beach, Florida)
  July 11, 2017
  
  A guide for setting one's prices and maximizing one's profits
  
  [download the slides]

• A Survey of Terrible SAAS Pricing Pages

  Delivered at Confoo (Montreal, Canada)
  March 10, 2017
  
  Businesses spend years (and fortunes) building software projects, then slap on a price and hope for the best. This is a sure means to go broke. This presentation will examine some real world pricing pages for famous (and not so famous) SAAS offerings and explain what mistakes are being made and how a few simple tweaks could lead to massive improvements in profitability.
  
  [download the slides]

• Making the Case for Refactoring to Non-Technical Managers

  Delivered at ConFoo (Montreal, Canada)
  March 9, 2017
  
  As a developer, I constantly tried to convince my managers to let me refactor our code. I usually failed. It was only when I was promoted to project manager that I began to think about why there's so much managerial resistance to refactoring. This presentation will examine why managers push back against code refactoring and how we can help them to understand the value of this vital development process.
  
  [download the slides]