A consulting company specializing in monetization & pricing
2070 Homewood Blvd Delray Beach Florida 33445 USA
Selected Recent Presentations
A Survey of Terrible SAAS Pricing Pages
Delivered at Confoo (Montreal, Canada) March 10, 2017
Businesses spend years (and fortunes) building software projects, then slap on a price and hope for the best. This is a sure means to go broke.
This presentation will examine some real world pricing pages for famous (and not so famous) SAAS offerings and explain what mistakes are being made and how a few simple tweaks could lead to massive improvements in profitability.
Making the Case for Refactoring to Non-Technical Managers
Delivered at ConFoo (Montreal, Canada) March 9, 2017
As a developer, I constantly tried to convince my managers to let me refactor our code. I usually failed.
It was only when I was promoted to project manager that I began to think about why there's so much managerial resistance to refactoring.
This presentation will examine why managers push back against code refactoring and how we can help them to understand the value of this vital development process.