TapRun Consulting

Software Pricing Blog: Page 5

In order to encourage shoppers to sign up for their store card, an upper class supermarket devised a fantastic incentive: free coffee. Many would praise that plan as... [read more]
One of my most common pieces of business advice is to sell cream and not milk. It sounds great, but what does it mean? First, a quick lesson on milk production. Both milk and cream come from a cow. If you were to "milk" a cow, and allow the resultant liquid to sit in a pail, the high-fat cream would rise to the top, while the denser milk... [read more]
I don't understand coffee. Many people are addicted to caffeine and refuse to function unless they've consumed their daily dose. Actually, that's the part that I understand. What confuses me is how people have moved from treating coffee as a "thing" to a near-religious experience. They buy thousand dollar machines to prepare it, spend... [read more]
A software engineer told the following story on a discussion forum: A company had reached out to him (directly) and asked him to set up a training course for its software engineers. There was just one problem. He had no idea what to charge. ... [read more]
When I was growing up there was a common trope in television sitcoms. A man would take a woman on a date to a restaurant. When the check came, he would make the worst faux pas imaginable. He'd hand a coupon to the waiter. Everyone would laugh at his lack of social grace, and the rest of the episode would feature his attempts to redeem... [read more]
Even folks who aren't interested in my book on how to price software are fascinated by one of the decisions I made in publishing it. I decided to sell it directly on my website, rather than through Amazon's Kindle program. Heresy I know! But there are some great reasons to ignore Amazon Kindle for your next non-fiction... [read more]
I saw this receipt and was astounded! The local Target has discovered a new way for people to save money - by spending it. Historically, folks have mistakenly believed that investment was the means to riches, but all this time the answer was right in front of us: consumption! That's the... [read more]
Napoleon Bonaparte was reputed to have said the following: A soldier will fight long and hard for a bit of colored ribbon. The statement demonstrates one very important point about conducting business. Success comes from the acquisition of labor, goods or wealth at a relatively low price, followed by the sale... [read more]
In order to beat the Black Friday rush, I'm putting my book on sale for the next 24 hours. Now, I've often stated that competing on price can be a bad idea. Providing discounts can be equally dangerous. If you do it too often (Six to Start, I'm looking at you!), you'll train your customers to only... [read more]
I'm still working on my seven day startup. Check out the full blog post on... [read more]
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